BikesEtc's success is built upon its three main editorial values - to inform, entertain, and inspire: To authoritatively inform its readership of all that's new and exciting in the world of cycling; to do so in as fun, friendly and entertaining way as possible; and ultimately to inspire its readers to take that knowledge and those ideas out into the world and ride! Every issue is packed with health, fitness and nutrition advice, tests of the best new bikes on the market, tips on how to be both a better cyclist and bike mechanic, round ups and reviews of all the latest gear, riding guides and real-life stories designed to inspire adventures!
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Publisher: Dennis Publishing Ltd.
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